YouTube Marketing for Insurance Brokers

Insurance is one of the least understood financial products. People know they need it. They don't know what they need, how much, or why one policy is different from another.

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That confusion is your opportunity.

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When a business owner searches "do I need public liability insurance" and finds your YouTube video — one that explains it clearly, simply, and without the jargon — you've just done more trust-building in 8 minutes than a brochure or a cold call could do in a year.

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YouTube turns insurance brokers from commodity providers into trusted advisors. And right now, virtually nobody in the insurance broking space is doing it.

Why YouTube Works for Insurance Brokers

Insurance Is Confusing — You Can Fix That

Most people dread dealing with insurance. They don't understand the policies, the exclusions, or why their premium just went up 20%. This confusion creates anxiety and distrust.

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YouTube lets you cut through the confusion. When you explain insurance in plain English — what it covers, what it doesn't, and why it matters — you become the person people want to buy from. Not because you're the cheapest, but because you're the only broker who actually made them feel informed.

Your Clients Are Searching

Every day, people are searching for insurance answers online:

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• "What does public liability insurance cover?"
• "How much business insurance do I need?"
• "Professional indemnity insurance explained"
• "Is income protection insurance worth it?"
• "What's the difference between building and contents insurance?"
• "Why did my insurance premium go up?"

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These searches happen on Google and YouTube. Right now, the answers come from comparison websites (trying to sell policies) or insurer websites (dry, corporate, impenetrable). Nobody is answering these questions like a real person who actually cares whether the viewer gets the right cover.

Zero Competition

Search for insurance broking content on YouTube. You'll find almost nothing. A few insurer-produced corporate videos. A handful of brokers from other countries. No insurance broker has built a meaningful YouTube presence in most markets.

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The first broker who does it well will dominate the space for years.

Higher-Value Clients

YouTube attracts people who value expertise. When someone watches your video about business insurance and then calls you, they're not shopping on price alone. They've already decided they want a broker who understands their needs — and you've proven that in the video.

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This means fewer price-sensitive leads and more clients who value advice and are willing to pay for the right coverage.

Content Ideas for Insurance Brokers

Your expertise is the content. Here's how to organise it.

Business Insurance

• Public liability insurance explained: what it covers and who needs it
• Professional indemnity insurance: who needs it and why
• Business insurance for tradespeople: the essentials
• Management liability insurance: protecting directors and officers
• Cyber insurance: what businesses need to know
• Workers compensation: what employers need to know in your region
• Business interruption insurance: lessons from recent events

Personal Insurance

• Income protection insurance: is it worth it?
• Life insurance inside employer plans vs outside
• TPD insurance explained: total and permanent disability
• Trauma/critical illness insurance: what it covers
• How much life insurance do you actually need?
• Insurance for self-employed individuals

Home & Property Insurance

• Building vs contents insurance: what's the difference?
• Landlord insurance: what every property investor needs
• Flood and storm damage: what's covered and what's not
• Why your insurance premium went up (and what to do about it)
• How to make an insurance claim: step by step
• Underinsurance: the hidden risk most people don't know about

Claims & Education

• What actually happens when you make a claim?
• Top reasons insurance claims get denied
• How to read your insurance policy (the bits that matter)
• Insurance jargon explained: excess, sum insured, indemnity, agreed value
• When you should (and shouldn't) use your broker for a claim

How We Work With Insurance Brokers

We're Compound One — a done-for-you YouTube production agency for financial services professionals.

Here's what working with us looks like:

• Strategy: We research the insurance topics your ideal clients are searching for and build a content calendar targeting the highest-impact keywords.
• Scripting: We write the scripts. You review them for technical accuracy. We refine.
• Filming: One session per week. Professional equipment, professional setup. You bring the expertise.
• Post-production: Editing, thumbnails, SEO optimisation, and publishing — all handled.
• Reporting: Monthly performance reports on views, growth, and leads.

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Your weekly commitment: 1-2 hours per month.

The Timeline

Months 1-3: Foundation

Building your content library. Views are modest but the groundwork is being laid.

Months 3-6: Traction

Your best videos start ranking in search. Enquiries begin coming in.

Months 6-12: Compounding

Your library works for you around the clock. Growth accelerates. You're becoming the go-to insurance voice in your market.

Month 12+: Dominance

50+ videos. First-page rankings. A lead machine that doesn't require ad spend.

See What YouTube Could Do for Your Broking Business

We'll analyse your market, competition, and opportunities — then show you exactly how YouTube can generate a consistent stream of inbound client enquiries.

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Free. Personalised. No obligation.