50+ YouTube Content Ideas for Financial Advisors in Australia

The hardest part of starting a YouTube channel isn't the filming or editing — it's figuring out what to talk about.

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Good news: you already know more than enough. The topics that make the best YouTube videos are the same questions you answer in client meetings every week. The difference is that on YouTube, you answer them once and they keep working for you forever.

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We've compiled 50+ video ideas organised by category. Every idea on this list is specific to the Australian market — superannuation, franking credits, the Age Pension, SMSF, first home buyer schemes — the topics that US-focused lists never cover, and the ones your ideal clients are actually searching for.

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Pick one. Film it this week. That's your first video.

Superannuation & Retirement

These are the highest-demand topics for financial advisor channels in Australia. Everyone has questions about super — and most people have never had them properly answered.

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1. How much super do I need to retire in Australia?
2. What is the superannuation guarantee and how does it work?
3. Super contribution caps explained: concessional vs non-concessional
4. Salary sacrificing into super: is it worth it?
5. What happens to your super when you die? (Death benefit nominations explained)
6. Transition to retirement: how to access super before 65
7. Preservation age: when can you actually access your super?
8. Super co-contribution: free money from the government
9. Spouse super contributions: the tax offset most couples miss
10. Super for self-employed: how to stay on track without an employer
11. How to consolidate your super (and when you shouldn't)
12. What's the difference between an accumulation fund and a pension fund?
13. The retirement income covenant: what it means for your super fund
14. How much do Australians actually retire with? (Average super balances by age)
15. Downsizer contributions: using your home sale to boost super

SMSF (Self-Managed Super Funds)

SMSF content attracts high-net-worth viewers — exactly the clients you want. These topics are complex enough that people actively seek expert explanations.

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1. What is an SMSF and is it right for you?
2. How to set up an SMSF: step-by-step
3. SMSF vs industry fund vs retail fund: how to choose
4. SMSF compliance obligations: what you need to know
5. Buying property through an SMSF: the rules and risks
6. SMSF investment strategy: what the ATO requires
7. SMSF audit requirements: annual obligations explained
8. SMSF costs: how much does it actually cost to run one?
9. When should you wind up your SMSF?
10. SMSF and the transfer balance cap: what it means for your pension

Investment Education

Demystifying investing builds trust and positions you as the educator, not the salesperson. These topics attract people who are thinking seriously about their money.

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1. How does compound interest actually work? (With Australian examples)
2. Index funds vs actively managed funds: which is better?
3. What are ETFs and how do they work in Australia?
4. The difference between shares, ETFs, and managed funds
5. Diversification explained: why it matters and how to do it
6. Dollar-cost averaging: a simple strategy for volatile markets
7. How to read a Product Disclosure Statement (PDS)
8. Risk profiles explained: what does "balanced" actually mean?
9. Bonds vs shares: understanding the trade-off
10. How do dividends work in Australia?

Tax & Franking Credits

Tax-related content has massive search demand and almost zero quality competition for Australia-specific answers. This is a significant content gap.

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1. Franking credits explained: how imputation actually works
2. How are capital gains taxed in Australia?
3. Negative gearing explained: how it works for property investors
4. Tax deductions most Australians miss
5. How super is taxed: contributions, earnings, and withdrawals
6. Tax implications of selling an investment property
7. CGT discount: the 50% discount for assets held over 12 months
8. How do tax offsets work? (And which ones apply to you)
9. Trust structures: how they work for tax and asset protection

First Home Buyers

First home buyer content drives enormous viewership. These videos attract a younger demographic who are digital-first and actively researching on YouTube.

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1. How much deposit do you actually need for a home in Australia?
2. First Home Owner Grant: state-by-state breakdown
3. First Home Super Saver Scheme (FHSSS): how to use your super for a deposit
4. Stamp duty concessions for first home buyers by state
5. How much can you borrow for a home loan? (Serviceability explained)
6. Lenders Mortgage Insurance: what it is and how to avoid it
7. Rentvesting: buying an investment property while you rent
8. Saving for a home deposit: strategies that actually work
9. Buying vs renting in Australia: the real maths

Age Pension & Government Benefits

Centrelink and Age Pension content is massively underserved on YouTube. Your competition here is essentially zero — and the audience is highly motivated to find answers.

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1. Age Pension eligibility: who qualifies and how to apply
2. Age Pension assets test: how your super and investments affect your pension
3. Age Pension income test explained
4. How does super interact with the Age Pension?
5. Commonwealth Seniors Health Card: who's eligible?
6. Centrelink deeming rates: what they are and how they affect you
7. The Pension Loans Scheme: accessing equity in retirement

Insurance & Estate Planning

These topics are high-value because they often lead to advisory engagements. Viewers searching for insurance and estate planning information are often at a decision point.

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1. Life insurance inside super: is it enough?
2. Income protection insurance explained
3. TPD insurance: total and permanent disability cover
4. Trauma/critical illness insurance: what it covers
5. Do I need a will? (And what happens without one)
6. Power of attorney explained: why every adult needs one
7. Testamentary trusts: how they protect your estate
8. Superannuation and estate planning: binding death benefit nominations

Market Commentary & Timely Content

These videos are time-sensitive and timely. They won't compound like evergreen content, but they drive engagement, shareability, and channel authority.

1. Monthly/fortnightly market update (recurring series)
2. RBA interest rate decision: what it means for you
3. Federal budget breakdown: key changes for your finances
4. End-of-financial-year checklist: actions to take before 30 June
5. New financial year changes: what's different from 1 July
6. Mid-year superannuation changes: what you need to know
7. State of the Australian property market (quarterly)

Practice & Personal Brand

These videos build personal connection. They don't drive search traffic, but they keep existing viewers engaged and help convert people who are on the fence about reaching out.

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1. Why I became a financial advisor
2. What does a financial advisor actually do?
3. How much does financial advice cost in Australia?
4. What to expect in your first meeting with a financial advisor
5. How to choose the right financial advisor for you
6. Day in the life of a financial advisor
7. Common money mistakes I see as an advisor
8. The biggest financial regret I hear from clients
9. What I wish people knew about financial advice

FAQ-Style Explainers

Short, punchy videos that answer a single question. These are bread-and-butter content that ranks well in YouTube search and can also appear as featured snippets in Google.

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1. What is an AFSL? (Australian Financial Services Licence explained)
2. What is ASIC and what do they do?
3. Financial planner vs financial advisor: what's the difference?
4. What is a Statement of Advice (SoA)?
5. How does superannuation guarantee work for contractors?
6. What is the Superannuation Complaints Tribunal?
7. What's the maximum super contribution for this year?
8. When is the next RBA meeting?
9. What is a bucket strategy for retirement?
10. What is an annuity and should you consider one?

How to Turn These Ideas Into Videos

Don't try to film 50 videos at once. Here's a practical approach:

Start with your strongest topics.

Pick the 5-10 topics where you have the most expertise and genuine enthusiasm. Your first videos should be topics you could explain in a client meeting without any preparation.

Prioritise search-driven topics.

Videos that answer specific questions (e.g., "How much super do I need to retire?") will rank in search and bring you new viewers. Save the personal brand content for later, once you have an audience.

One video per week.

Consistency beats volume. One quality video per week is the minimum effective cadence. Don't post three videos in week one and then nothing for a month.

Cover Australia-specific angles.

This is your competitive advantage. American financial advisors dominate YouTube with content about 401(k)s and Roth IRAs. None of that is relevant to your audience. When you cover superannuation, franking credits, or the Age Pension, you're filling a gap that nobody else is filling.

Refresh and update.

Topics like contribution caps, government grants, and tax thresholds change annually. Update your most popular videos each financial year. This keeps them relevant and gives you a content refresh opportunity.

Need Help Turning These Ideas Into a Channel?

You've got the ideas. We've got the production system. Compound One handles everything — strategy, scripting, filming, editing, thumbnails, and publishing — so you can focus on being the expert.

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Start with a free growth audit. We'll tell you exactly which topics will drive the most leads for your specific practice.

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For a complete overview of how YouTube works for financial advisors, read: YouTube for Financial Advisors in Australia: The Complete Guide